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125

years

Of expertise in color, care and styling in salon and at home, to empower you to tell your story through hair

1898

The Beginning

Chemist Hans Schwarzkopf lays the cornerstone for one of the most important hair cosmetics companies in the world with his drugstore "Farben-, Drogenund Parfümeriehandlung" in Berlin.

1903

1st Hair Washing Powder

His first development, water soluble powder shampoo gains quick popularity.

1908

1st Dry Shampoo

1927

1st Hair Research Institute

From 1927, dedicated research at Schwarzkopf Institute of Hair Hygiene

1933

1st Alkali Free Liquid Shampoo

Onalkali, the world’s first alkalifree shampoo. Onalkali is now considered the prototype for all modern shampoos.

1947

1st Home Hair Color Product

1960

Launch of Igora Royal

Igora Royal, Schwarzkopf Professional’s top coloration, is launched to the market. It grows to become one of the world’s most important brands in the hairdresser industry.

2002

1st ASK Education Program & Academy

2006

1st Hair Styling Powder

2008

1st Ammonia-Free Permanent Colour

2017

Launch of Schwarzkopf Keratin Color

2022

1st PETA-approved Color Brand

Schwarzkopf.
What story
will you tell?