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What story will you tell?

Explore the world of Schwarzkopf

Are you looking for inspiration for at-home?

Are you a professional hair stylist or colorist?

We offer you our hair expertise in color, care & styling in salon and at home to empower you to
Tell your story
What story will you tell?

The story behind

Our brand 


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Schwarzkopf aims to inspire to show up as your true selves and own the story you want to tell the world. That’s why Schwarzkopf is proud to partner with Actress & Producer Sofia Vergara, as our Global Brand Ambassador, and Celebrity Hairstylist Chris Appleton as our Global Color Ambassador.

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Sofia Vergara is an Emmy, Golden Globe and SAG-nominated actress who is also the epitome of “hair goals” with her stunning mane flaunting our signature lived-in blonde. Sofia strongly believes in the power of hair, like us:

“To me, hair is a powerful form of self-expression. It’s not just about the hair color or styling. It’s about telling your own story to the world.”

And for all things hair,

“Schwarzkopf is my go-to for blonde. I trust them with my hair to get me the blonde I want without frying my hair!”

Are you ready to go blonde too?

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Chris Appleton discovered his passion for hair styling at a young age, experimenting with his mother’s hair before getting his first salon job at just 13 years old. After years of working in London, Los Angeles came calling and soon Chris became the go-to stylist for Hollywood’s top celebrities - Kim Kardashian, Jennifer Lopez and Dua Lipa, to name a few. He’s the tastemaker and mastermind behind some of the most famous looks and blonde hair color transformations of the past decade. According to Chris Appleton,

“Color has always been a really important part of the journey of hair. I'm loyal to great products that enable me to be creative but at the same time respect the condition of the hair and give the best results to the client. That’s why I trust Schwarzkopf, especially for blonde.”



Of expertise in color, care and styling in salon and at home, to empower you to tell your story through hair

Our products at home

Our products in salon

What story
will you tell?